Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
所属单位:国际工商管理学院主题:DoesOnlineWord-of-MouthIncreaseDemand?(andHow?)EvidencefromaNaturalExperiment报告人:王文博香港科技大学助理教授时间:2016-11-2213:30至15:00地点:国际工商管理学院114报告人简介:Bio:WenboWangisanAssistantProfessorintheMarketingDepartmentatHKUST.ProfessorWang’sresearchinterestsfocusonusingnaturalorfieldexperimentstostudymarketingtopicsincludingadvertising,digitalmarketing,andpro-socialbehavior.HehaspublishedhisresearchworkJournalofMarketingResearchandJournalofConsumerResearch.ProfessorWangwontheEarlyCareerAwardfromtheHo
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