The Randomization Effect: The Influences of Randomized Product Display on Consumers’ Shopping Experience
所属单位:国际工商管理学院主题:TheRandomizationEffect:TheInfluencesofRandomizedProductDisplayonConsumers’ShoppingExperience报告人:陶陶香港中文大学博士时间:2016-11-1515:30至17:00地点:国际工商管理学院206报告人背景介绍:Extantliteraturesuggeststhatorganizingproductsbycategorybenefitsconsumers.Thisresearch,however,examineswhenarandomizedproductdisplaycanhaveapositiveinfluenceonconsumers’shoppingevaluations.Viafiveexperimentsinvolvingdifferenttypesofproducts,theauthorsshowthatarandomlydisplayedproductsetcanelicitahigherlevelofarousalcomparedtoacate
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